Privacy policy – California, United States

Privacy Policy – Logtrade Technology AB

Last updated effective 22nd of August 2022

About Logtrade Technology AB (“Logtrade”, “we”, “us” or “our”) and this privacy policy (the “Privacy Policy”).

Logtrade’s Privacy Policy explains and clarifies how Logtrade collects, uses, and shares Your Personal Data and Your rights in relation to Logtrade regarding Logtrade’s collection, use, and sharing of Your Personal Data, and how You can exercise those rights. It is important that You read and understand this Privacy Policy before You use any of Logtrade’s Services. By accepting the Services, You agree to the collection, use, and processing of Personal Data in accordance with this Privacy Policy. You should not use any of our Services if You do not accept this Privacy Policy. You can accept this Privacy Policy by registering and creating an Account, and subscribing to our Services as provided in the Terms and Conditions.

Some pages on our website contain links to third-party websites. These websites have their own privacy policies and the Company is not responsible for their operations or their information policies. Any user who sends information to or through these third-party websites should hence review the privacy policies posted on those websites before any personal data is transferred to them.

For information on the collection, handling, and storage of information obtained through cookies, see the “Cookies” section below.

Interpretation and Definitions


Capitalized words in this Privacy Policy have the meanings defined below. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.


For the purposes of this Privacy Policy:

• "Account" means a unique account created for You to access our Service or parts of our Service.

• "Company" (referred to as either "the Company", "we", "us" or "our" in this Privacy Policy) refers to Logtrade Technology AB, Reg. No. 556659-9410].

• "Country" refers to the United States.

• "Cookies" are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among other uses.

• "Device" means any device that can access the Service such as a computer, a cell phone, or a digital tablet.

• "Personal Data" is any information that relates to an identified or identifiable individual, including information you provide to Us, information from our Services, or information about you that we access through your use of the Services.

• "Service" refers to the services provided by Logtrade on the Website.

• "Service Provider" means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.

• "Usage Data" refers to data collected automatically, either generated by the user of the Service (for example, delivery and billing information, demographic information, and preferences) or from the Service infrastructure itself (for example, the duration of a page visit).

• "Website" refers to the Logtrade Technology AB Website, accessible from

• "You" means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.

Logtrade takes reasonably necessary measures to ensure that Personal Data concerning individual consumers residing in California who use or visit Logtrade’s commercial Website or online Service is being processed by us in a lawful, fair, and transparent manner.

Logtrade is the data operator with respect to the Personal Data You provide to us – for example, when You register for any of Logtrade’s Services, if You contact Logtrade on our Website, as well as in relation to Personal Data that are included in certain machine-learning activities carried out by Logtrade. Please note that Logtrade is the data operator in relation to other types of processing, such as in relation to Personal Data that is collected as part of Your use of our Services (e.g., Logtrade Data Sharing, Connected Goods). Please note that this Privacy Policy only covers the aspects for which Logtrade is the data operator. For information about the processing of Your Personal Data in relation to our services, provided by third parties, please see the privacy policy of the respective data operator.

Security of Your Personal Data

Logtrade is committed to protecting Your Personal Data, and it is important to us to ensure that Your Personal Data is being processed in a secure way. We are responsible for ensuring that the use and processing of Personal Data is carried out in accordance with applicable law and this Privacy Policy. We use appropriate technical and organizational measures with respect to the amount and sensitivity of Personal Data. However, please remember that no method of transmission over the internet, or method of electronic storage, is 100% secure. While we strive to use commercially acceptable means to protect Your Personal Data, we cannot guarantee its absolute security.

What Personal Data Do We Collect

If You register to use Logtrade’s Services (such as Logtrade Data Sharing, Connected Goods, or the TA System / Delivery Management System, or as described from time to time in our Terms and Conditions) or Website, or if You contact Logtrade through different communication channels, You may provide information to us that is considered Personal Data under applicable data protection laws.

The types of Personal Data that we collect may vary depending on the context.

Personal Data

Personal Data may include, but is not limited to:

• Email address

• First name and last name

• Phone number

• Address, State, Province, Zip/Postal Code, City

• Social security number or other personal identity number

• Usage Data

• Other information concerning You collected from the Website or online services that we maintain in combination with any of the above identifiers

Usage Data

Usage Data may include information such as Your device’s internet protocol address (e.g., IP address), browser type, browser version, the pages of our Services that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

How do we Collect Your Personal Data?

We may collect Your Usage Data under various circumstances, such as:

For setting up an Account and providing support relating to the Services, we will process the following information:

• Name and contact information, including address, mobile number and email address;

• Username and password for our Services;

• Social security number or other personal identity number;

• Delivery and billing information, payment information and other information that You provide in connection with the purchase or delivery of a product or Service; and/or

• Information about Your Internet connection, the equipment You use to access our Website, and usage details.

To improve our Services, we may, from time to time, collect certain Personal Data provided during the Services where our partner companies are data operators. Such Personal Data can include:

• Name and contact information, including address, mobile number and email address;

• Delivery information; and/or

• Different kinds of demographic information.

As you navigate through and interact with our Website, We may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

• Details of your visits to our Website, including, location data logs, and other communication data and the resources that you access and use on the Website;

• Information about your computer and internet connection, including your IP address, operating system, and browser type.

We may collect Your Personal Data from the following sources:

• Logtrade’s Website, e.g. when You register to use Logtrade’s Services, download a PDF document, or contact us using our contact form;

• Personal Data generated from Logtrade’s internal machine-learning activities; and/or

The information we collect automatically includes personal information, but we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

• Estimate our audience size and usage patterns.

• Store information about your preferences, allowing us to customize our Website according to your individual interests.

• Speed up your searches.

• Recognize you when you return to our Website.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies and Cookies.

We use Cookies and similar tracking technologies to track the activity on our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service. By accepting this Privacy Policy, You consent to our use of Cookies in order to trace Your activities and digital footprints on our Website for the purpose of tailoring our information and marketing emails to You and to give You a better customer experience. To opt-out of our use of Cookies to collect your Personal Data in the Service, you may click on ”decline” on the ”Cookie pop-up notification” that appears each time you visit our Website.

The technologies we use may include:

Cookies or Browser Cookies. A Cookie is a small file placed on Your device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service. Unless You have adjusted Your browser setting so that it will refuse Cookies, our Service may use Cookies.

Web Beacons. Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).

Cookies can be “persistent” or “session” Cookies. Persistent Cookies remain on Your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close Your web browser. We use both Session and Persistent Cookies for the purposes set out below:


Social functions

On our Website, there are features for sharing posts on social media, such as Facebook’s “like” button, and other widgets such as the “share” button or interactive mini programs. These features may register Your IP address and what pages You visit on our Website. Some features must use Cookies in order to function properly. These features and widgets may be hosted either by a third party or our own Website. This Privacy Policy does not apply to the features provided by third parties. Instead, the use of such features is regulated by the privacy policy and other policies of the third party in question.

Navigation information

We store Personal Data from two different sources on our Website: Personal Data that You actively provide to us and Personal Data collected automatically through the use of Cookies. When You use our Website, we may collect Personal Data about Your visit and browsing. We collect this data using Cookies and technical features for the purpose of analyzing trends, managing the website, seeing how visitors navigate on the Website and to gather information about the users’ demographic composition.

We use Cookies to personalize Your experience. A Cookie is a text file that is planted by a web server on Your hard drive. Cookies are not used for running programs or installing viruses on Your computer. The Cookie You are assigned is unique and can only be read by the web server on the domain that issued it. One purpose of a Cookie is to tell the web server that You have come back to visit a particular page on the website. If You, for example, make personal settings on our Website or choose to subscribe to updates, the Cookie helps us to remember Your settings when You revisit the Website. The information You gave us the previous time is then reused so that You can easily use the features that have been tailored to Your preferences.

You can choose to accept or reject the storage of Cookies. Most browsers accept Cookies automatically, but if You like, You can change the settings of Your browser to reject the storage of Cookies. In addition, You may opt-out of our use of Cookies to collect your Personal Data in the Service, by clicking ”decline” on the ”Cookie pop-up notification” that appears each time you visit our Website. If You choose to reject Cookies, You may not be able to use all of the interactive features which are included when accepting Cookies. Cookies keep track of which websites and pages You visit for the purpose of seeing which part of the website or subscription service that is the most popular or used the most. The information is used to deliver customized content and advertising for users whose behavior indicates that they are interested in a particular matter.

Logged files

We may gather demographic information such as Your zip code, age, gender, preferences, and interests by using log files that are not associated with Your name or other Personal Data. We also gather information about Your computer’s hardware and software. This type of information includes IP address, type of browser, domain name, Internet service provider, files You have viewed when You visited our Website (such as HTML pages, pictures, etc.), operating system, click-stream data, access time, and reference linking. For these purposes, we will link the automatically gathered information to Personal Data such as name, email address, address, and phone number.

Clear Gifs (Web Beacons/Web Bugs)

We use a software technology called clear gifs (also called web beacons or web bugs), that helps us to manage the Website and the subscription service in a better way by informing us about what kind of content is effective. Clear gifs are tiny pictures, all of which are unique and identifiable, much like a Cookie, that are used to track user’s activity online. Unlike a Cookie stored on the computer’s hard drive, these pictures are embedded on websites or in emails, and are completely invisible. They are not bigger than the period at the end of a sentence. We use clear gifs in our HTML-based emails to identify which emails have been opened by the recipient. This enables us to evaluate how effective certain communication is and how effective our marketing campaigns are. We link the information that these embedded pictures gather to our customers’ Personal Data. If You would like to unsubscribe from these emails, and special offers from us You may withdraw Your consent by contacting customer service using the contact information at the bottom of this Privacy Policy or, if sent by email, through a link provided to you by Logtrade in that email. By clicking on this link, you will be able to manage all your subscriptions to newsletters and other information and marketing sent by email from Logtrade.

Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Website are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Withdrawal of Consent.

California Do Not Track Disclosure.

Currently, various browsers offer a “Do Not Track” or “DNT” signal that relies on a technology known as a DNT header. The DNT header sends a signal to websites visited by the browser user about the user’s DNT preference. You can usually access Your browser’s DNT in Your browser’s preferences. Our Website does not support ”Do Not Track” browser settings, and we do not currently participate in any ”Do Not Track” frameworks that would allow us to respond to signals or other mechanisms regarding the collection of Your Personal Data.

How do we Use Your Personal Data?

To provide and maintain our Service, including to monitor the usage of our Service and to provide support.

• To manage Your Account, including Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.

• For the performance of a contract, including the development, compliance and undertaking of purchase orders for the products, items or Services You have purchased or of any other contract with us through the Service.

• To contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application's push notifications regarding updates or informative communications related to the functionalities, products or contracted services, and security updates, when necessary or reasonable for their implementation.

• To provide You (by regular mail or email) with marketing materials and other news, including special offers and general information about other products, services, and events we offer that are similar to those that You have already purchased or inquired about, and customer surveys, unless You have withdrawn Your consent to receive such information.

• To provide You our Newsletter: If You have subscribed to our newsletter, we process Your Personal Data (email) to be able to send You our latest newsletter.

• To manage Your requests: To attend and manage Your requests to us.

• For business transactions: We may use Your information to evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by us about our Service users is among the assets transferred.

• For other purposes: We may use Your information for other purposes, such as data analysis, identifying usage trends, determining the effectiveness of our promotional campaigns and to evaluate and improve our Service, products, services, marketing, and Your experience

Transfer and Sharing of Personal Data

Personal data regarding our customers is an important part Logtrade’s operations and we do not sell the Personal Data to anyone else. We use great caution in maintaining the security of Personal Data, and we only transfer or share Personal Data to third parties as described in this Privacy Policy after taking appropriate security measures.

We may transfer or share Your Personal Data in the following situations:

• With Logtrade Affiliates: We may share Your information with our affiliates, in which case we will require those affiliates to honor this Privacy Policy. “Affiliates” include our parent company and any other subsidiaries, joint venture partners or other companies that we control or that are under common control with us.

• With Service Providers: We may share Your personal information with Service Providers (third parties other than Logtrade affiliates) to monitor and analyze the use of our Service, for payment processing, and to contact You.

• Selected Third-Party Vendors: We may share Your personal information Hubspot, Google Ads, and others to allow tracking technologies and remarketing services on the Website through the use of first party cookies and third-party cookies, to, among other things, analyze and track users’ use of the Website, determine the popularity of certain content and better understand online activity.

• With Business Partners: We may share Your information with our business partners to offer You certain products, services, or promotions.

• For Business Transactions: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Logtrade assets, financing, or acquisition of all or a portion of our business to another entity. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

• With Other Users: when You share personal information or otherwise interact in the public areas with other users, and in such case, such information may be viewed by all users and may be publicly distributed outside.

• With Your Consent: We may disclose Your personal information for any other purpose with Your consent.

Law Enforcement: Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

• Other legal requirements. The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

" Comply with a legal obligation

" Protect and defend the rights or property of the Company

" Prevent or investigate possible wrongdoing in connection with the Service

" Protect the personal safety of users of the Service or the public

" Protect against legal liability

Retention of Personal Data

Logtrade takes reasonable steps to ensure that Your Personal Data is securely used and stored. Your Personal Data will never be stored longer than permitted by applicable law or longer than necessary to fulfill the above stated purposes set forth in this Privacy Policy. Your Personal Data will be processed by us during the following time periods.

Customer: If You have registered for any of Logtrade’s Services, Your Personal Data is saved until You unsubscribe from our Services, but no later than three years after Your last purchase. This does not apply if we need to save Your Personal Data for a longer period of time due to any of the reasons stated below.

Performance of a contract: Personal Data (name, personal identity number, address, telephone number, email address, billing, and delivery information) which is submitted to Logtrade in connection with Your order of Logtrade’s Services is stored for as long as necessary to enable Logtrade to perform it obligations to You.

Legitimate interest: Personal data (shipment information such as name, address, time of shipment and route information) which is submitted and created when Logtrade’s Services (such as Connected Goods) are used for shipment of products are processed and stored for as long as You are using our Services in order for Logtrade to provide You with the best experience possible and to optimize Your transports, for instance by machine-learning.

Legal obligation: Logtrade saves any documentation that constitutes financial or accounting information in accordance with applicable financial and accounting data retention laws or regulations.

Consent: Unless You do not withdraw your consent as provided in Withdrawal of Consent, we will only save Your Personal Data for as long as we still have Your consent.

Direct marketing: We may use Your Personal Data for direct marketing purposes for as long as three years after the customer relationship has ended, unless You object by contacting customer service using the ”Contact Us” contact information at the bottom of this Privacy Policy or, if sent by email, through a link provided to you by Logtrade in that email. By clicking on this link, you will be able to manage all your subscriptions to newsletters and other information and marketing sent to You by email from Logtrade relating to Your Personal Data being used for direct marketing purposes or unless contrary to applicable law.

Review and Requests concerning Your Personal Data

You may request information about what Personal Data concerning You we are processing and how it is being used by contacting us in writing (see contact details below). If You have an Account on our Website, You can change Your personal details online at any time in Your Account settings, or by contacting customer service (contact details below). You may also request correction of incorrect, incomplete or ambiguous Personal Data concerning You by contacting “Contact Us” contact information at the bottom of this Privacy Policy. For the protection of Your privacy and Your Personal Data, we may require that You identify Yourself in connection with our assistance.

In accordance with some data protection laws, if applicable to You, You may also request that Your Personal Data be erased or that the processing of Your Personal Data be restricted. In certain situations, You may also object to the processing of Your Personal Data and request that Your Personal Data be transmitted in an electronic format. You can always “Contact Us” through contact information at the bottom of this Privacy Policy.

In the event that we process Your Personal Data based on Your consent, e.g. regarding marketing, You may withdraw Your consent at any time. Such withdrawal may be made with respect to all data or part of the data. If You do not wish to receive marketing and

special offers from us You may withdraw Your consent by contacting customer service using the contact information at the bottom of this Privacy Policy or, if sent by email, through a link provided to you by Logtrade in that email. By clicking on this link, you will be able to manage all your subscriptions to newsletters and other information and marketing sent by email from Logtrade.

To opt-out of our use of Cookies to collect your Personal Data in the Service, you may click on ”decline” in the ”Cookie pop-up notification” that appears each time you visit our Website.

If You withdraw Your consent with respect to the use or disclosure of Your Personal Data for other purposes stated in this Privacy Policy, we may no longer be able to continue to give You access to our Website or provide customer service or other services being offered to our users and permitted under this Privacy Policy.

Children's Privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect Personal Data from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from anyone under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

If we need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, we may require Your parent's consent before we collect and use that information.

Changes to the Privacy Policy

Please note that the terms of the Privacy Policy may be changed or amended. When we change the Privacy Policy, we will update the “last modified” date at the top of this Privacy Policy. In case of any material changes we will, however, email you, if you have given us your email address, to make you aware of any material changes made.

Changes to the Privacy Policy apply to Your use of our Service after the “effective date.” Consequently, You should review these terms on a regular basis to make sure that You are satisfied with the changes. If You object to any changes, You may close Your Account. Your continued use of the Service is considered consent to the changes regarding the processing of Personal Data.

Contact us

If You have any questions related to this Privacy Policy, if You suspect that a breach of this Privacy Policy has occurred, or if You would like to contact us for any reason stated in this Privacy Policy, please contact our Customer Service using the contact details provided below.

Logtrade Technology AB
470 Ramona Street, 94301 Palo Alto, USA
Email address:

If You have any questions about this Privacy Policy, You can contact us:

• By visiting the Contact page on our website

• By sending us an email:

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